Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

By: Contributor(s): Material type: TextTextPublication details: New York : Springer, 2008 Description: xxiv;800p. : ill.; 24cmISBN:
  • 9780387725796
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai HF5415.125 B627 2008 (Browse shelf(Opens below)) Available 0000046172

Includes bibliographical references and index

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