Results
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Developing business strategies / David A. Aaker by
Edition: 5th. ed.
Material type: Text; Literary form:
Not fiction
Publication details: New York : John Wiley, 1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD30.28.A23 1998 , ...
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Marketing logistics / Martin Christopher by
Material type: Text; Literary form:
Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.C538 1997 , ...
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The portable MBA in marketing / Charles D. Schewe and Alexander Watson Hiam by
- Schewe, Charles D
- Hiam, Alexander Watson
Series: The Portable MBA Series
Edition: 2nd ed.
Material type: Text; Literary form:
Not fiction
Publication details: New York : John Wiley & Sons, 1998
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.13.H47.S314 1998 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13.H47.S314 1998.
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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche by
- Walker, Orville C., Jr
- Boyd, Harper W. Boyd
- Larreche, Jean-Claude
Edition: 3rd.ed.
Material type: Text; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill, 1999
Availability: Items available for loan: Politeknik Seberang Perai (11)Call number: HF5415.13.W249 1999 , ...
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Basic marketing / William G. Zikmund, Micheal d'Amico by
- Zikmund, William G
- d' Amico, Micheal
Material type: Text; Literary form:
Not fiction
Publication details: St. Paul, Minneapolis West Publishing, c1996
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.Z528 1996 , ...
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