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Details for:
Consumer behaviour :
implications for marketing strategy /
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Consumer behaviour : implications for marketing strategy /
Cathy Neal, Pascale Quester, Del Hawkins
By:
Neal, Cathy
Contributor(s):
Hawkins, Del
Quester, Pascale
Material type:
Text
Publication details:
Sydney
McGraw-Hill,
1999.
Edition:
2nd. ed
Description:
xiv, various pages ill. 25 cm
ISBN:
0074705903
Subject(s):
Consumer bahaviour -- Australia
Consumer behaviour -- New Zealand
Market surveys -- Australia
Market surveys -- New Zealand
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Politeknik Seberang Perai
HF5415.3.N342 1999 (
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CD-ROM
Politeknik Seberang Perai
Audio Visual/Electronic Resource
HF5415.3 .N342 1999 (
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)
Not for loan
Includes index
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