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Devide and conquer : target your customers through market segmentation / Harry Werber by
  • Werber, Harry, 1944-
Material type: Text Text; Literary form: Not fiction
Publication details: New York : John Wiley, 1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.17.W4 1998 , ...

Niche marketing for coaches : a practical handbook for building a life coaching, executive coaching or business coaching practice / Hannah McNamara by
  • McNamara, Hannah
Material type: Text Text; Literary form: Not fiction
Publication details: London : Thorogood, 2007
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD30.4 M113 2007 . Not available: Politeknik Seberang Perai: Damaged (1).

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne by
  • Kim W. Chan
  • Mauborgne, Renee
Material type: Text Text; Literary form: Not fiction
Publication details: USA : HBS Press, 2005
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.153 K53 2005 , ...

The market segmentation : target marketing for marketing managers / Sally Dibb and Lyndon Simkin by
  • Dibb, Sally
  • Simkin, Lyndon
Material type: Text Text; Literary form: Not fiction
Publication details: London and New York : Routledge, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.D543 1996 , ...

Essentials of marketing / Jim Blythe by
  • Blythe, Jim
Material type: Text Text; Literary form: Not fiction
Publication details: London : Financial Management, 1998
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.B661 1998 .

FIrst Best or Different : What Every Entrepreneur Needs to Know About Niche Marketing / John Bradley Jackson by
  • Jackson, John Bradley
Material type: Text Text; Literary form: Not fiction
Indiana : dogear Publishing, c2007 c2007
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF 5415 .JAC 2007.

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renee Mauborgne by
  • Kim, W. Chan
  • Mauborgne, Renee
Material type: Text Text; Format: print ; Literary form: Fiction
New York : Hachette Books, 2017 c2017
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.153 .K49 2017.

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