Results
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Developing business strategies / David A. Aaker by
Edition: 5th. ed.
Material type:  Text; Literary form:
Not fiction
Publication details: New York : John Wiley, 1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD30.28.A23 1998 , ...
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Principles of marketing / Philip Kotler [and] Gary Armstrong by
- Kotler, Philip
- Armstrong, Gary
Edition: 8th.ed.
Material type: Text; Literary form:
Not fiction
Publication details: New Jersey : Prentice-Hall, 1999
Availability: Items available for loan: Politeknik Seberang Perai (9)Call number: HF5415.K6314 1999 , ... Items available for reference: Politeknik Seberang Perai: Not for loan (2)Call number: HF5415 .K6314 1999, ... Not available: Politeknik Seberang Perai: Damaged (4).
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Essentials of marketing / Geoff Lancaster and Lester Massingham by
- Lancaster, Geoff
- Massingham, Lester
Edition: 3rd.ed.
Material type: Text; Literary form:
Not fiction
Publication details: London : McGraw-Hill, 1999
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.L2625 1999 .
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A marketing game / Randall G. Chapman by
Edition: 2nd.ed.
Material type: Text; Literary form:
Not fiction
Publication details: New Jersey Prentice Hall, 1992
Availability: Items available for loan: Politeknik Seberang Perai (8)Call number: HF5415.135.C39 1992 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (2)Call number: HF5415.135.C39 1992, ...
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Meeting customer needs / Ian Smith by
Edition: 2nd.ed.
Material type: Text; Literary form:
Not fiction
Publication details: Oxford : Butterworth Heinemann, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.S634 1997 , ...
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Market research in travel and tourism / Paul Brunt by
Material type: Text; Literary form:
Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1997
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: G155.A1.B768 1997 .
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Consumer behaviour / Leon G. Shiffman and Leslie Lazar Kanuk by
- Shiffman, Leon G
- Kanuk, Lerslie Lazar
Edition: 7th.ed
Material type: Text; Literary form:
Not fiction
Publication details: New Jersey Prntice Hall, 2000
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.32.S35 2000 , ...
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Marketing / Philip Kotler...[et al.] by
- Kotler, Philip
- Adam, Stewart
- Armstrong, Gary
- Brown, Linden
Edition: 4th.ed.
Material type: Text; Literary form:
Not fiction
Publication details: Sydney Prntice Hall, 1998
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.K2944 1998 . Not available: Politeknik Seberang Perai: Damaged (1).
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Global marketing / Michael R. Czinkota and Ilkka A. Ronkainen by
- Czinkota, Michael R
- Ronkainen, llkka A
Material type: Text; Literary form:
Not fiction
Publication details: Fort Worth The Dryden Press, 1996
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF1416.C948 1996 , ...
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