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| 020 | _a0071169415 | ||
| 040 | _aPSP | ||
| 090 |
_aHF5415.135 _bC72 2000 |
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| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens |
| 250 | _a6th. ed. | ||
| 260 |
_aBoston : _bIrwin MacGraw-Hill, _c2000. |
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| 300 |
_axvi, 752 p.: _bill.; _c23 cm. |
||
| 490 | 0 | _aThe Irwin/Mc Graw-Hill series in marketing | |
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing _xDecision making |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies |
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| 942 |
_cBK _2lcc |
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| 999 |
_c109 _d109 |
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