000 00707nam a2200229 4500
001 0000004424
003 PSP
008 100521s2000####nyu###########001#0#eng##
020 _a0130835714
040 _aPSP
_cPSP
090 _aHF5823
_bW455 2000
100 1 _aWells, William
245 1 0 _aAdvertising:
_bprinciples and practice /
_cWilliam Wells, John Burnett and Sandra Moriarty
250 _a5th. ed.
260 _aNew Jersey :
_bUpper Saddle River,
_c2000
300 _axvii, 562p. :
_bill;
_c27 cm
504 _aIncludes bibliographical reference and index
650 0 _aAdvertising
700 1 _aMoriarty, Sandra
700 1 _aBurnett, John
942 _cBK
_2lcc
999 _c11614
_d11614