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_aPSP _cPSP |
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| 090 |
_aHF5415.I23 _bS54 2000 |
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| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aAdvertising promotion : _bsupplemental aspects of intergrated marketing communications / _cTerence A. Shimp |
| 250 | _a5th ed. | ||
| 260 |
_aFort Worth _bThe Dryden Press, _c2000. |
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| 300 |
_a589p.; _c27 cm. |
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| 650 | 0 | _aCommunication in marketing | |
| 942 |
_cBK _2lcc |
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| 999 |
_c1372 _d1372 |
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