| 000 | 00669nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 0000010899 | ||
| 003 | PSP | ||
| 008 | 100521s2004####nyu###########001#0#eng## | ||
| 020 | _a1578517745 | ||
| 040 |
_aPSP _cPSP |
||
| 090 | _aHD69 H647 2003 | ||
| 100 | 1 | _aHolt, Dodglas B. | |
| 245 | 1 | 0 |
_aHow brands become icons : _bthe principles of cultural branding |
| 260 |
_aBoston : _bHarvard Business School Press, _c2004 |
||
| 300 |
_axiii;265p. : _bill.; _c24cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aBusiness names | |
| 650 | 0 | _aPopular culture | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c14617 _d14617 |
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