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| 001 | 0000010965 | ||
| 003 | PSP | ||
| 008 | 100521s2004 nnyu01 e en eng | ||
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| 040 |
_aPSP _cPSP |
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| 050 | 0 |
_aHF5415 _b.K47 2004 |
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| 100 | 1 |
_aKerin, Roger A. _9459 |
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| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley [and] William Rudelius |
| 250 | _aInternational edition | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2004 |
||
| 300 |
_axxxii; 125p. : _bill. ; _c26cm. |
||
| 504 | _aIncludes index | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aHartley, Steven W. _96189 |
|
| 700 | 1 |
_aRudelius|William _9462 |
|
| 942 |
_cBK _2lcc |
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| 999 |
_c14815 _d14815 |
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