| 000 | 00701nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 0000010970 | ||
| 003 | PSP | ||
| 008 | 100521s2003####nyu###########001#0#eng## | ||
| 020 | _a9832639336 | ||
| 040 |
_aPSP _cPSP |
||
| 090 | _aHF5415.13 G614 2003 | ||
| 100 | 1 | _aSunny T. H. Goh | |
| 245 | 1 | 0 |
_aMarketing wise : _ban unconventional approach to strategic marketing for Asia / _cSunny T. H. Goh [and] Khoo Kheng-Hor |
| 260 |
_aPetaling Jaya, Selangor : _bPrentice Hall, _c2003 |
||
| 300 |
_axiv;210p. : _bill; _c21cm. |
||
| 504 | _aIncludes index | ||
| 650 | 0 |
_aMarketing _xmanagement |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aKhoo Kheng-Hor | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c14830 _d14830 |
||