| 000 | 00751nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 0000011668 | ||
| 003 | PSP | ||
| 008 | 100521s2006####nyu###########001#0#eng## | ||
| 020 | _a0199273987 | ||
| 040 |
_aPSP _cPSP |
||
| 090 | _aHF5415.135 .W47 2006 | ||
| 100 | 1 | _aWest, Douglas | |
| 245 | 1 | 0 |
_aStrategic marketing : _bcreating competitive advantages / _cDouglas West,John Ford, and Essam Ibrahim |
| 260 |
_aNew York : _bOxford University Press, _c2006 |
||
| 300 |
_axxviii,517p. : _bill.; _c25cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xDecision making |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aFord, John | |
| 700 | 1 | _aIbrahim, Essam | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c16897 _d16897 |
||