| 000 | 00710nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 0000012518 | ||
| 003 | PSP | ||
| 008 | 100521s2007####nyu###########001#0#eng## | ||
| 020 | _a9783540373223 | ||
| 040 |
_aPSP _cPSP |
||
| 090 | _aHF5415.123 B912 2007 | ||
| 100 | 1 | _aBusch, Rainer | |
| 245 | 1 | 0 |
_aMarketing communications policies / _cRainer Busch, Margarete Seidenspinner, Fritz Unger |
| 260 |
_aNew York : _bSpringer, _c2007 |
||
| 300 |
_a239p. : _bill.; _c24cm. |
||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 |
_aMarketing _xCommunications |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aeidenspinner, Margarete | |
| 700 | 1 | _aUnger, Fritz | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c19426 _d19426 |
||