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| 090 | _aHF5415.123 C648 2006 | ||
| 100 | 1 |
_aClow, Kenneth E. _93479 |
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| 245 | 1 | 0 |
_aIntegrated advertising promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall, _c2006 |
||
| 300 |
_axxvii;538p. : _bill.; _c28cm. |
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| 336 | _2rdacontent | ||
| 337 | _2rdamedia | ||
| 338 | _2rdacarrier | ||
| 650 | 0 |
_aAdvertising _92206 |
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| 650 | 0 |
_aCommunication in marketing _92585 |
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| 700 | 1 |
_aBaack, Donald _912220 |
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| 942 |
_cBKC _2lcc |
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_aJAS _bJAS |
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