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| 001 | 0000000075 | ||
| 003 | PSP | ||
| 008 | 100521s1997####nyu###########001#0#eng## | ||
| 020 | _a0132218135 | ||
| 040 | _aPSP | ||
| 090 |
_aHF5814 _bD38 1997 |
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| 100 | 1 | _aDavis, Joel J. | |
| 245 | 1 | 0 |
_aAdvertising research : _btheory and practice / _cJoel J. Davis |
| 260 |
_aUpper Sadle River, New Jersey : _bPrentice Hall, _c1997. |
||
| 300 |
_axxiv, 695 p.: _bill.; _c25 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aAdvertising _xResearch |
|
| 650 | 0 |
_aAdvertising _xResearch _zUnited States |
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_cBK _2lcc |
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