| 000 | 00558nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000004951 | ||
| 003 | PSP | ||
| 008 | 100521s1998####nyu###########001#0#eng## | ||
| 020 | _a0132622394 | ||
| 040 |
_aPSP _cPSP |
||
| 090 |
_aHF5415 _bD753 1998 |
||
| 100 | 1 | _aDoyle, Peter | |
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle |
| 250 | _a2nd.ed. | ||
| 260 |
_aLondon : _bPrentice Hall, _c1998 |
||
| 300 |
_axvii, 465 p. : _bill.; _c24 cm. |
||
| 504 | _aIncludes index | ||
| 650 | 0 | _aMarketing | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c21217 _d21217 |
||