000 00615nam a2200193 4500
001 0000005453
003 PSP
008 100521s1996####nyu###########001#0#eng##
020 _a0412623501
040 _aPSP
_cPSP
090 _aHF5415.13
_bP962 1996
100 1 _aProctor, Tony
245 1 0 _aMarketing management :
_bintegrating theory and practice /
_cTony Proctor
260 _aLondon :
_bInternational Thomson Business Press,
_c1996
300 _axxvi,528 :
_bill;
_c25 cm
504 _aIncludes bibliography reference and index
650 0 _aMarketing
_xmanagement
942 _cBK
_2lcc
999 _c22429
_d22429