| 000 | 00677nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 0000005490 | ||
| 003 | PSP | ||
| 008 | 100521s1999####nyu###########001#0#eng## | ||
| 020 | _a013084084X | ||
| 040 |
_aPSP _cPSP |
||
| 090 |
_aHF5414.126 _bR62 1999 |
||
| 100 | 1 | _aRoberts, Mary Lou | |
| 245 | 1 | 0 |
_aDirect marketing management / _cMary Lou Roberts and Paul D. Berger |
| 250 | _a2nd.ed. | ||
| 260 |
_aUpper Saddle River,New Jersey : _bPrentice Hall, _c1999 |
||
| 300 |
_axviii,447p. : _bill.; _c24 cm |
||
| 504 | _aIncludes bibliographical reference and index | ||
| 650 | 0 | _aDirect marketing | |
| 700 | 1 | _aBerger, Paul D. | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c22540 _d22540 |
||