| 000 | 00738pam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 3071061 | ||
| 003 | PSP | ||
| 005 | 20230918164756.0 | ||
| 008 | 970610s1998 njua b 001 0 eng | ||
| 010 | _a97023327 | ||
| 020 | _a0131201158 | ||
| 040 |
_aPSP _cPSP |
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| 050 | 0 | 0 |
_aHD69.B7 _bK45 1998 |
| 082 | 0 | 0 |
_a658.8/27 _221 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _92580 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring and managing brand equity / _cKevin Lane Keller. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
||
| 300 |
_axxv, 635, [118] p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _9899 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c34885 _d34885 |
||