| 000 | 00754pam a2200253 a 4500 | ||
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| 001 | 2124884 | ||
| 003 | PSP | ||
| 005 | 20230918164814.0 | ||
| 008 | 970514s1997 maua b 001 0 eng | ||
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| 020 | _a0321014111 | ||
| 040 |
_aPSP _cPSP |
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_aHF5823 _b.T27 1998 |
| 100 | 1 |
_aTellis, Gerard J., _d1950- _92209 |
|
| 245 | 1 | 0 |
_aAdvertising and sales promotion strategy / _cGerard J. Tellis. |
| 260 |
_aReading, Mass. : _bAddison-Wesley, _c1998. |
||
| 300 |
_axvii, 483 p. : _bill. (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _92206 |
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| 650 | 0 |
_aSales promotion. _92211 |
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| 650 | 0 |
_aMarketing _xManagement. _9135 |
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| 942 |
_2lcc _cBK |
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