000 00933cam a2200265 a 4500
001 1164755
003 PSP
005 20230918164815.0
008 961217s1998 ohuab b 001 0 eng
010 _a96046515
020 _a0538869089 (hardcover)
040 _aPSP
_cPSP
082 0 0 _a659.1
_221
090 _aHF5821
_b.O34 1998
100 1 _aO'Guinn, Thomas C.
_92205
245 1 0 _aAdvertising /
_cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
260 _aCincinnati, Ohio :
_bSouth-Western College Pub.,
_cc1998.
300 _axlvi, 623 p. :
_bill. (some col.), col. maps ;
_c29 cm. +
_e1 computer disk (3 1/2 in.)
504 _aIncludes bibliographical references and indexes.
538 _aSystem requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.
650 0 _aAdvertising.
_92206
700 1 _aAllen, Chris T.
_92207
700 1 _aSemenik, Richard J.
_92208
942 _2lcc
_cBK
999 _c35341
_d35341