| 000 | 00698pam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 970925s1998 njua b 001 0 eng | ||
| 020 | _a0135978815 | ||
| 040 |
_aPSP _cPSP |
||
| 050 | 0 | 0 |
_aHF5823 _b.W455 1998 |
| 100 | 1 |
_aWells, William, _d1926- _95312 |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, John Burnett, Sandra Moriarty. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
||
| 300 |
_axxi, 731 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aBurnett, John, _d1944- _92601 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 942 | _cBK | ||
| 999 |
_c37771 _d37771 |
||