000 00637nam a2200217 4500
001 0000001742
003 0
008 100521s1997####nyu###########001#0#eng##
020 _a0030177421
040 _aPSP
_cPSP
090 _aHF5414.13
_bD48 1997
100 1 _aDickson, Peter R.
245 1 0 _aMarketing management /
_cPeter R. Dickson
250 _a2nd. ed.
260 _aFort Worth, Florida
_bThe Dryden Press,
_c1997.
300 _axvii, 813 p.
_bcol. ill.
_c26 cm.
490 0 _aThe Dryden Press series in marketing
500 _aIncludes index
650 0 _aMarketing
_xManagement
942 _cBK
_2lcc
999 _c4249
_d4249