000 01833cam a2200325 i 4500
001 ocm51647976
003 OCoLC
005 20230918165118.0
008 021023t20032003nyua rb 001 0 eng d
020 _a9780471203667
020 _a9780471384489
040 _aPSP
_cPSP
_beng
_erda
050 _aHD30.4
_b.S463 2003
100 1 _aSekaran, Uma.
_97968
245 1 0 _aRESEARCH METHOD FOR BUSINESS :
_ba skill-building approach /
_cUma Sekaran.
250 _aFourth Edition
260 _aNew York :
_bJohn Wiley & Sons,
_c2003
264 _aNew York :
_bJohn Wiley & Sons,
_c2003
_cc2003
300 _axiv, 450 pages :
_billustrations ;
_c25 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references (pages 426-431) and index.
505 0 _aIntroduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
650 0 _aBusiness
_xResearch
_xMethodology.
_913027
856 4 1 _3Table of contents
_uhttp://catdir.loc.gov/catdir/toc/wiley031/2002725620.html
856 4 2 _3Publisher description
_uhttp://catdir.loc.gov/catdir/description/wiley035/2002725620.html
942 _2lcc
_cBK
_h2003
_k.S463 2003
959 _aRAR
999 _c44350
_d44350