| 000 | 00964cam a2200289 i 4500 | ||
|---|---|---|---|
| 005 | 20230918165119.0 | ||
| 008 | 090313t20102010xxka||| r 001 0 eng | ||
| 020 | _a9780324665314 (pbk) | ||
| 020 | _a0324665318 (pbk) | ||
| 040 |
_aAU@ _beng _cAU@ |
||
| 050 |
_aHF5415.123 _b.S54 2010 |
||
| 100 | 1 |
_aShimp, Terence A. _912781 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp |
| 250 | _a8th ed., International edition | ||
| 264 |
_aLondon : _bSouth-Western/Cengage Learning, _cc2010 |
||
| 300 |
_axx, 668 pages : _bcolours, illustrations ; _c28 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aCommunication in marketing _92585 |
|
| 650 | 0 |
_aSales promotion _92211 |
|
| 650 | 0 |
_aAdvertising _92206 |
|
| 650 | 0 |
_aDirect marketing _94909 |
|
| 942 |
_2lcc _cBK _hHF5415.123 _k.S54 2010 |
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| 959 | _aZO | ||
| 999 |
_c44389 _d44389 |
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