000 | 00754nam a2200253 i 4500 | ||
---|---|---|---|
008 | 160616t20071997xxua||| r 001 0 eng d | ||
020 | _a0131865919 | ||
040 |
_aPSP _beng _cPSP _erda |
||
050 |
_aHF5415 _b.K625 2007 |
||
100 |
_aArmstrong, Gary _96828 |
||
245 | 1 | 0 |
_aMarketing : _ban introduction / |
250 | _aEight Edition | ||
264 |
_aUpper Saddle River, New Jersey : _bPearson Education, _cc2007 |
||
264 | _cc1997 | ||
300 |
_axxxii, 522 pages : _billustrations ; _c29 cm |
||
336 |
_2rdacontent _atext |
||
337 |
_2rdamedia _aunmediated |
||
338 |
_2rdacarrier _avolume |
||
500 | _aIncludes index | ||
650 | 0 |
_aMarketing _910319 |
|
700 | 1 |
_aKotler, Philip _92611 |
|
942 |
_2lcc _cBK _hHF5415 _k.K625 2007 |
||
959 | _aZO | ||
999 |
_c44857 _d44857 |