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003 0
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008 100521s2006####nyu###########001#0#eng##
020 _a0072964723
040 _aPSP
_cPSP
090 _aR HF5821.A678 2006
100 1 _aArens, William F.
245 1 0 _aContemporary advertising /
_cWilliam F. Arens
250 _a10th.ed.
260 _aNew York :
_bMcGraw-Hill,
_c2006.
300 _axl; 614p. :
_bill.;
_c27cm.
504 _aIncludes index and Cd rom
650 0 _aAdvertising
942 _cBK
_2lcc
999 _c9364
_d9364