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| 090 | _aHF5415.153 U49 2005 | ||
| 100 | 1 | _aUlwick, Anthony W. | |
| 245 | 1 | 0 |
_aWhat customer want: using outcome-driven innovation to create breakthrough products and services / _cAnthony W. Ulwick |
| 260 |
_aUSA : _bMcGraw-Hill Companies, _c2005. |
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| 300 |
_axxxv; 202p. : _bill.; _c23cm. |
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| 504 | _aIncludes index | ||
| 650 | 0 |
_aNew product _xPlanning |
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| 650 | 0 | _aProduct management | |
| 650 | 0 | _aStrategic planning | |
| 942 |
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