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Cutting edge advertising /

Aitchison, Jim

Cutting edge advertising / Jim Aitchison - 2nd.ed. - Singapore : Prentice Hall, 2004 - xv;402p. : ill.; 23cm.

Includes bibliographical references and index

ISBN: 9812445579

Subjects--Topical Terms:
Advertising
Advertising copy
Advertising layout and topography

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