Cutting edge advertising / (Record no. 14827)

MARC details
000 -LEADER
fixed length control field 00671nam a2200229 4500
001 - CONTROL NUMBER
control field 0000010969
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2004####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812445579
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823 A37 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aitchison, Jim
245 10 - TITLE STATEMENT
Title Cutting edge advertising /
Statement of responsibility, etc. Jim Aitchison
250 ## - EDITION STATEMENT
Edition statement 2nd.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xv;402p. :
Other physical details ill.;
Dimensions 23cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising layout and topography
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   10/07/2010   HF5823 A37 2004 0000042513 04/02/2022 10/07/2010 Book