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Marketing wise : an unconventional approach to strategic marketing for Asia /

Sunny T. H. Goh

Marketing wise : an unconventional approach to strategic marketing for Asia / Sunny T. H. Goh [and] Khoo Kheng-Hor - Petaling Jaya, Selangor : Prentice Hall, 2003 - xiv;210p. : ill; 21cm.

Includes index

ISBN: 9832639336

Subjects--Topical Terms:
Marketing--management
Strategic planning

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