Marketing wise : (Record no. 14830)

MARC details
000 -LEADER
fixed length control field 00701nam a2200217 4500
001 - CONTROL NUMBER
control field 0000010970
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2003####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9832639336
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13 G614 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sunny T. H. Goh
245 10 - TITLE STATEMENT
Title Marketing wise :
Remainder of title an unconventional approach to strategic marketing for Asia /
Statement of responsibility, etc. Sunny T. H. Goh [and] Khoo Kheng-Hor
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Petaling Jaya, Selangor :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xiv;210p. :
Other physical details ill;
Dimensions 21cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Khoo Kheng-Hor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   10/07/2010   HF5415.13 G614 2003 0000042511 04/02/2022 10/07/2010 Book