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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

Mathieson, Rick

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson - New Delhi : Prentice-Hall of India, 2007 - ix;244p. : ill.; 24cm.

ISBN: 9788120332652

Subjects--Topical Terms:
Mobile commerce
Product management

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