Branding unbound : (Record no. 18391)

MARC details
000 -LEADER
fixed length control field 00625nam a2200193 4500
001 - CONTROL NUMBER
control field 0000012171
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2007####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120332652
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5548.34 M431 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mathieson, Rick
245 10 - TITLE STATEMENT
Title Branding unbound :
Remainder of title the future of advertising, sales, and the brand experience in the wireless age /
Statement of responsibility, etc. Rick Mathieson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice-Hall of India,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent ix;244p. :
Other physical details ill.;
Dimensions 24cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mobile commerce
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   10/07/2010   HF5548.34 M431 2007 0000044965 04/02/2022 10/07/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 10/07/2010   HF5548.34 M431 2007 0000044966   10/07/2010 Book