Marketing communications policies /
Busch, Rainer
Marketing communications policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger - New York : Springer, 2007 - 239p. : ill.; 24cm.
9783540373223
Communication in marketing
Marketing--Communications
Marketing--Management
Marketing communications policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger - New York : Springer, 2007 - 239p. : ill.; 24cm.
9783540373223
Communication in marketing
Marketing--Communications
Marketing--Management