Marketing communications policies / (Record no. 19426)

MARC details
000 -LEADER
fixed length control field 00710nam a2200229 4500
001 - CONTROL NUMBER
control field 0000012518
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2007####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783540373223
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.123 B912 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Busch, Rainer
245 10 - TITLE STATEMENT
Title Marketing communications policies /
Statement of responsibility, etc. Rainer Busch, Margarete Seidenspinner, Fritz Unger
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Springer,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 239p. :
Other physical details ill.;
Dimensions 24cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Communications
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name eidenspinner, Margarete
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Unger, Fritz
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   10/07/2010   HF5415.123 B912 2007 0000046182 04/02/2022 10/07/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 10/07/2010   HF5415.123 B912 2007 0000046183   10/07/2010 Book