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Integrated advertising promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 2nd ed. - New Delhi : Prentice Hall, 2006 - xxvii;538p. : ill.; 28cm.

ISBN: 8120324501

Subjects--Topical Terms:
Advertising
Communication in marketing

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