Integrated advertising promotion, and marketing communications / (Record no. 19501)

MARC details
000 -LEADER
fixed length control field 00790nam a2200265 4500
001 - CONTROL NUMBER
control field 0000012543
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2006####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120324501
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.123 C648 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 3479
245 10 - TITLE STATEMENT
Title Integrated advertising promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxvii;538p. :
Other physical details ill.;
Dimensions 28cm.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
338 ## - CARRIER TYPE
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2206
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 2585
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
9 (RLIN) 12220
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Source of classification or shelving scheme Library of Congress Classification
959 ## -
-- JAS
-- JAS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   10/07/2010   HF5415.123 C648 2006 0000044998 04/02/2022 10/07/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Audio Visual/Electronic Resource 10/07/2010   HF5415.123 C648 2006 CD 001681 11/06/2015 11/06/2015 CD-ROM