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Advertising management /

Batra, Rajeev

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th. ed. - Upper Sadle River, New Jersey : Prentice Hall, 1996. - xii, 754p.: ill., photo; 25 cm.

Includes index

ISBN: 0133057151

Subjects--Topical Terms:
Advertising--Management

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