Normal view MARC view ISBD view

Advertising management / (Record no. 205)

MARC details
000 -LEADER
fixed length control field	00683nam a2200229 4500
001 - CONTROL NUMBER
control field	0000000074
003 - CONTROL NUMBER IDENTIFIER
control field	PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100521s1996####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0133057151
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5823
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	A13 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Batra, Rajeev
245 10 - TITLE STATEMENT
Title	Advertising management /
Statement of responsibility, etc.	Rajeev Batra, John G. Myers, David A. Aaker
250 ## - EDITION STATEMENT
Edition statement	5th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Sadle River, New Jersey :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	1996.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 754p.:
Other physical details	ill., photo;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Myers, John G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme	Library of Congress Classification

Holdings
Source of classification or shelving scheme	Not for loan	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Collection
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	15/06/2010	HF5823.A13 1996	0000002249	03/02/2022	15/06/2010	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	15/06/2010	HF5823.A13 1996	0000010047		15/06/2010	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	15/06/2010	HF5823.A13 1996	0000010048		15/06/2010	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	15/06/2010	HF5823.A13 1996	0000010049		15/06/2010	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	15/06/2010	HF5823.A13 1996	0000010050		15/06/2010	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	15/06/2010	HF5823.A13 1996	0000026419		15/06/2010	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	15/06/2010	HF5823.A13 1996	0000026420		15/06/2010	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai		15/06/2010	HF5823.A13 1996	0000010051	04/02/2022	15/06/2010	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai		15/06/2010	HF5823.A13 1996	0000026418	04/02/2022	15/06/2010	Book
Library of Congress Classification	Not For Loan	Politeknik Seberang Perai	Politeknik Seberang Perai		07/06/2011	HF5823.A13 1996	0000002252	04/02/2022	07/06/2011	Book	Reference
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	29/01/2015	HF5823.A13 1996	0000002248	03/02/2022	29/01/2015	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	29/01/2015	HF5823.A13 1996	0000002250	03/02/2022	29/01/2015	Book
Library of Congress Classification		Politeknik Seberang Perai	Politeknik Seberang Perai	Open Shelf	29/01/2015	HF5823.A13 1996	0000002251	03/02/2022	29/01/2015	Book