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Advertising research : theory and practice /

Davis, Joel J.

Advertising research : theory and practice / Joel J. Davis - Upper Sadle River, New Jersey : Prentice Hall, 1997. - xxiv, 695 p.: ill.; 25 cm.

Includes index

ISBN: 0132218135

Subjects--Topical Terms:
Advertising--Research
Advertising--Research--United States

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