Advertising research : (Record no. 208)

MARC details
000 -LEADER
fixed length control field 00629nam a2200205 4500
001 - CONTROL NUMBER
control field 0000000075
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1997####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132218135
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5814
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) D38 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Davis, Joel J.
245 10 - TITLE STATEMENT
Title Advertising research :
Remainder of title theory and practice /
Statement of responsibility, etc. Joel J. Davis
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Sadle River, New Jersey :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 695 p.:
Other physical details ill.;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research
Geographic subdivision United States
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5814.D38 1997 0000003192   06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5814.D38 1997 0000003193   06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5814.D38 1997 0000003194   06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5814.D38 1997 0000003342   06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5814.D38 1997 0000010052   06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5814.D38 1997 0000010053   06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5814.D38 1997 0000010054   06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 06/15/2010   HF5814.D38 1997 0000010055   06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   06/15/2010   HF5814.D38 1997 0000003195 02/04/2022 06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   06/15/2010   HF5814.D38 1997 0000003341 02/04/2022 06/15/2010 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   06/15/2010   HF5814.D38 1997 0000010056 02/04/2022 06/15/2010 Book