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Crisis marketing : when bad things happen to good companies /

Marconi, Joe

Crisis marketing : when bad things happen to good companies / Joe Marconi - Kuala Lumpur : Golden Book Centre, 1992 - ix,216p.; 24 cm

Includes index

ISBN: 9837200766

Subjects--Topical Terms:
Crisis management
Marketing
Marketing--Case studies

LC Class. No.: HF5415.122 / M367 1992

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