Crisis marketing : (Record no. 21235)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000004957 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PSP |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100521s1992####nyu###########001#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9837200766 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Transcribing agency | PSP |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.122 |
| Item number | M367 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marconi, Joe |
| 9 (RLIN) | 11144 |
| 245 10 - TITLE STATEMENT | |
| Title | Crisis marketing : |
| Remainder of title | when bad things happen to good companies / |
| Statement of responsibility, etc. | Joe Marconi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kuala Lumpur : |
| Name of publisher, distributor, etc. | Golden Book Centre, |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,216p.; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Crisis management |
| 9 (RLIN) | 11145 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 10319 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies |
| 9 (RLIN) | 11146 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 959 ## - | |
| -- | RS |
| -- | RS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | Open Shelf | 11/07/2010 | HF5415.122.M367 1992 | 0000030720 | 11/07/2010 | Book |