Customer relationship management : concepts and technologies /
Buttle, Francis.
Customer relationship management : concepts and technologies / Francis Buttle. - 2nd ed. - Singapore : Butterworth-Heinemann, 2009. - xix, 500 p. : ill. ; 25cm.
Previous ed.: Amsterdam; London: Elsevier Butterworth-Heinemann, 2004. Includes index.
Includes bibliographical references.
9781856175227 (pbk.) 1856175227 (pbk.)
Customer relations--Management.
Customer relationship management : concepts and technologies / Francis Buttle. - 2nd ed. - Singapore : Butterworth-Heinemann, 2009. - xix, 500 p. : ill. ; 25cm.
Previous ed.: Amsterdam; London: Elsevier Butterworth-Heinemann, 2004. Includes index.
Includes bibliographical references.
9781856175227 (pbk.) 1856175227 (pbk.)
Customer relations--Management.