International marketing /
Cateora, Philip R.
International marketing / Philip R. cateora [and] John L. Graham - 12th.ed. - New York : mcGraw-Hill, 2005 - xxxiii;697p. : ill.; 28cm.
Includes bibliographical references, index & CD-ROM
9780071111027
Export marketing
International business enterprises
International marketing / Philip R. cateora [and] John L. Graham - 12th.ed. - New York : mcGraw-Hill, 2005 - xxxiii;697p. : ill.; 28cm.
Includes bibliographical references, index & CD-ROM
9780071111027
Export marketing
International business enterprises