International marketing / (Record no. 49632)

MARC details
000 -LEADER
fixed length control field 00766nam a2200241 4500
001 - CONTROL NUMBER
control field 0000010966
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120130859.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2005####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071111027
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF1416 C375 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 1665
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. cateora [and] John L. Graham
250 ## - EDITION STATEMENT
Edition statement 12th.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. mcGraw-Hill,
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii;697p. :
Other physical details ill.;
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references, index & CD-ROM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
9 (RLIN) 1668
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
9 (RLIN) 1671
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 1674
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type Collection Full call number Public note
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Audio Visual/Electronic Resource 20/11/2024   0000052812 20/11/2024 20/11/2024 CD-ROM      
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 28/11/2024   0000052811 28/11/2024 28/11/2024 Book Koleksi Umum (Rak Terbuka) HF1416 .C38 2005 Hadiah