Integrated marketing communications : the holistic approach /
Yeshin, Tony
Integrated marketing communications : the holistic approach / Tony Yeshin - Oxford : Butterworth Heinemann - xi, 354p.: ill.; 25cm
0750619236
Communication in marketing
Integrated marketing communications : the holistic approach / Tony Yeshin - Oxford : Butterworth Heinemann - xi, 354p.: ill.; 25cm
0750619236
Communication in marketing