Integrated marketing communications : (Record no. 5419)

MARC details
000 -LEADER
fixed length control field 00539nam a2200181 4500
001 - CONTROL NUMBER
control field 0000002189
003 - CONTROL NUMBER IDENTIFIER
control field 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750619236
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.123
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) Y468 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Yeshin, Tony
245 10 - TITLE STATEMENT
Title Integrated marketing communications :
Remainder of title the holistic approach /
Statement of responsibility, etc. Tony Yeshin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth Heinemann
300 ## - PHYSICAL DESCRIPTION
Extent xi, 354p.:
Other physical details ill.;
Dimensions 25cm
335 ## -
-- 100521s1998####nyu###########001#0#eng##
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.123.Y468 1998 0000018954 15/06/2010 15/06/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   15/06/2010 1 HF5415.123.Y468 1998 0000018955   15/06/2010 Book 14/03/2011
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.123.Y468 1998 0000018956   15/06/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.123.Y468 1998 0000018957   15/06/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.123.Y468 1998 0000018958   15/06/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.123.Y468 1998 0000018959   15/06/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.123.Y468 1998 0000018960   15/06/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.123.Y468 1998 0000018961   15/06/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.123.Y468 1998 0000018962   15/06/2010 Book  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010   HF5415.123.Y468 1998 0000018963 04/02/2022 15/06/2010 Book