Advertising and promotion:an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion:an integrated marketing communications perspective / George E. Belch [and] Michael A. Belch - 7th.ed. - New York : McGraw-Hill, 2007. - xxvi; 820p. : ill.; 28cm.
Includes index
0073101265
Advertising
Communication in marketing
Sales promotion--
Advertising and promotion:an integrated marketing communications perspective / George E. Belch [and] Michael A. Belch - 7th.ed. - New York : McGraw-Hill, 2007. - xxvi; 820p. : ill.; 28cm.
Includes index
0073101265
Advertising
Communication in marketing
Sales promotion--